Forty Creek Promotional Campaigns: Historical Examples & Verification
Documented examples of Forty Creek promotional activity — clearly labelled as past or announced — with guidance on reading eligibility, prize disclosures and closing dates.
Introduction to promotional campaigns
Promotional campaigns combine advertising, partnerships and sometimes contests to raise a brand's profile. For a spirits brand in Canada, campaigns also have to work within alcohol-advertising rules and the age restrictions that come with them.
Why brands run contests
Contests generate engagement, build marketing lists through opt-in consent, and associate a brand with experiences such as travel, events or sports. For consumers, the trade-off is usually personal information and marketing attention in exchange for a chance at a prize.
How to read this page: every item below is labelled either Past or Announced. Nothing here is an invitation to enter, and none of these labels mean a promotion is currently open.
Historical Forty Creek promotions
The examples below come from published sources. We include only details those sources state, and we do not reproduce official rules.
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Summer (year per source)
Outdoor adventure prize-pack contest Past
Canadian lifestyle publisher Curiocity reported a limited-time Forty Creek online contest offering three Canadians an outdoor travel prize pack, with a stated value of over $2,000 each. The promotion was described as limited-time and should be treated as closed. Read the original report ↗
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3 June 2026
Hamilton Tiger-Cats partnership Announced
The Hamilton Tiger-Cats announced a three-year partnership naming Forty Creek its Official Whisky Partner, beginning with the 2026 home opener. The announcement describes branded concourse bars at Hamilton Stadium, presenting sponsorship of the club's Battle of the Bands pregame music programme, and presenting sponsorship of Whisky Weekend programming that includes a fan sweepstakes. Read the club's announcement ↗
Canadian football partnership context
Sports sponsorships are a common way for Canadian brands to reach adult audiences, and CFL clubs routinely partner with beverage companies. The Tiger-Cats announcement is notable because it ties a Grimsby-based brand to a nearby Hamilton club.
According to the club, the Whisky Weekend fan sweepstakes includes prizing such as a distillery tour, a tasting experience, game access and branded merchandise. The official rules for any such sweepstakes — including eligibility, entry dates, the number of prizes and their approximate value — are issued by the sponsor or club. This guide has not reviewed those rules and makes no claim about whether the sweepstakes is open.
Published sports-related campaigns: what to check
- Is the promotion listed on the club's or brand's official website?
- Do the official rules name the sponsor and administrator?
- Is the entry period stated, and has it ended?
- Is eligibility limited by province or age?
- Does the prize involve attending an event — and how will you get home safely?
Reading campaign details correctly
Understanding campaign eligibility
Partnership promotions can be narrower than national brand contests — for example, limited to a region, to ticket holders, or to residents of particular provinces. The rules define the eligible audience.
Reading prize disclosures
Look for the number of prizes, approximate retail value and conditions such as dates, travel and guest requirements. Experience prizes often have fixed dates that cannot be changed.
Campaign closing dates
A promotion ends on the date and time stated in its rules. Social posts, cached pages and old links can circulate long after that. Always confirm the closing date before acting.
Official sources and verification
Use the brand's official website and named partners' official newsrooms. Third-party summaries, including this guide, are useful for context but are not authoritative.
Common promotional misunderstandings
- "A partnership means a contest is running."
- Not necessarily. Sponsorships often involve branding and hospitality with no public contest, or with promotions that run only on specific dates.
- "Buying the product improves my odds."
- Canadian contests commonly offer a no-purchase entry method, and rules state how odds are determined. Read the rules rather than assuming.
- "I was notified, so I've won."
- Notified entrants are usually potential winners until eligibility is confirmed and a skill-testing question is answered.
- "An old post is still valid."
- Once the stated entry period ends, the contest is over, regardless of whether posts remain online.
Frequently asked questions
Can I still enter the campaigns listed here?
This page lists documented examples for reference only. It does not indicate that any promotion is open. Entry is only possible through the sponsor's official channel during the entry period stated in its official rules.
Is the Tiger-Cats Whisky Weekend sweepstakes open to everyone?
The club's announcement describes a fan sweepstakes as part of Whisky Weekend programming, but eligibility, dates and prize details are set out in the official rules issued by the sponsor or club. This guide has not verified those rules and cannot confirm availability.
Why don't you list prize values?
We only repeat prize details that appear in a published source we can cite. Where the source does not give values or dates, we leave them out rather than estimate.
A friend sent me a link to a Forty Creek contest — is it real?
Do not rely on the link. Go to the brand's official website or the named partner's official site yourself and look for the same promotion and its rules. If you cannot find it there, treat the link as unverified.